There is no denying that our world and the way we do business has changed. We’ve had to adapt. To find a new way. In real estate that way has come in the form of online videos of properties.
This perfect post-covid real estate solution has solved the problem of getting people to view their properties. If you can’t bring your customer to you? You take the product to them. And video was the best answer.
The Video Success Story
Looking at the statistics for online video use it comes as no surprise why they are being used more and more to promote business. For example, just by having video content can increase your website traffic by 300%!
Video content also gets more shares on social media than text and image combined. A whopping 1200%. Sending that video directly through an email will see replies rise by 81%.
And the list goes on making the point very clear. Video content works and will continue to work.
Facebook boss Mark Zuckerberg even believes that video content will be an essential part of our future. If anyone could make an accurate prediction of future use it would be him. All the statistics seem to back his view anyway as one particular study indicates that by 2022 videos will account for an estimated 82% of consumer internet traffic.
Looking at the statistics the evidence is very clear. Video is not only a great solution, it is essential to your future business success.
Using Video In Real Estate
By using video to promote properties, like on this site, you are not just increasing your reach and Return On Investment. You are giving your potential customer much more information to base their purchasing judgement on.
Words and images can only do so much but with video you can feel like you are there. You get a much better idea of what a particular property looks like and additional information can be added through narration or text.
Additional scope can be provided by adding testimonials from previous buyers or even the neighbours to a property. By doing so you are making the property more real in the mind of the customer. You are letting them know about the property and the surrounding area. Something we all consider when making such a large, important purchase.
It is also worth noting that testimonials are a powerful motivator when it comes to purchasing something.
Various studies have shown that 92% of customers read online reviews before buying. 72% of consumers say positive testimonials and reviews increase their trust in a business. 88% of consumers say reviews influence their online purchasing decisions and 88% of consumers trust online testimonials and reviews as much as recommendations from family or friends.
Another interesting addition to using video to promote your properties is the use of livestreaming. Here you can have an ‘open house’ and walk your potential customers through the property in real time answering any questions they come up with on the way.
Livestreaming provides a more personal touch. And a personal touch has been proven to increase your business. In Robert Cialdini’s book ‘Yes! 50 Secrets from the science of persuasion’ he explains how by simply adding a personalised post-it note you can increase customer engagement.
The study saw three survey letters being posted out, one ordinary, one with a handwritten message, one with a handwritten message on a post-it note.
The letter got a 36% reply rate. The letter with a handwritten note got 48%. The letter with the handwritten post-it note increased replies by a massive 75%.
The message is clear. Personalisation works and would be a worthy addition to your real estate video arsenal.
As we can see the use of video is essential if you want your future business to be thriving. If you don’t and your business fails then at least you’ll know why.