VIBE

With unmentionables authority Rebecca Apsan (author of The Lingerie Handbook) at the helm since 1979, it’s no surprise that “The Little Flirt” (as it’s called en anglais) is the place to go in NYC for sexy, expertly fitted undergarments. (And if you don’t believe us, check out the in-store display of glowing celeb endorsements.) The collection covers everything from slinky special- occasion numbers to down-to-earth cotton bras and panties, and La Petite Coquette’s expert staff is always on hand to help with finding the perfect fit for whichever style you desire. Brands on offer range from the classics to hard-to-find European labels, and their house line of sexy yet classy pieces is also a delight.

USE A PURCHASE FROM HERE FOR

Bridal shower gift; saucy undergarments

WHY WE LIKE IT

These people know how to fit lingerie. After having a fitting consultation with the team at La Petite Coquette, you can bid adieu to your days of hesitantly guessing your bra size. Even better, they somehow manage to make being wrapped in tape measures and quizzed on your lingerie wearing habits feel fun and pampering. (Though keep in mind that you might need up to 30 minutes to be properly fitted.) We also give a definite two thumbs up to their range of hard-to-find styles and sizes.

GOOD TO KNOW

This is a popular spot for men shopping for a seductive gift for their significant other since the helpful staff does a smashing job of finding appropriate sizes and styles. It’s also a great place to pick up bridal lingerie–they carry a choice selection of special-occasion pieces, and all items can be altered for a custom fit. In case you can’t go to the shop in person, the full stock is available online.

CLOSEST COMPS

Journelle (New York); Fifi Chachnil (Paris)

Click here for our full-form mobile travel guide, The Purple Passport to New York City.