VIBE

Stressed lingerie shoppers, at ease! A visit to this welcoming, tastefully curated lingerie shop is made relaxingly spa-like with soothing, upscale touches like fresh flowers, refined furnishings, and delightfully pampering fitting rooms (with dimmer switches to provide the perfect flattering lighting, no less). Shoppers need never feel crowded in the very spacious interior, where the clean-lined layout makes for easy-breezy browsing. On top of that, the knowledgeable staff will guide you expertly through the shop’s whimsical yet wearable pieces, ensuring that when you leave, your elegantly wrapped parcels will contain an ever-so-flattering selection of “unmentionables.”

USE A PURCHASE FROM HERE FOR

Bridal shower gift; pajama party

WHY WE LIKE IT

Let’s face it, lingerie shopping can be stressful. We really love how Journelle works to make things easy with elegant yet eminently navigable displays, helpful staff, and neat features like “Claire’s closet” (a monthly selection of featured picks by owner Claire Chambers). The fun, funky-colored bras and silky sleep masks especially caught our eyes.

GOOD TO KNOW

Journelle’s name comes from the French word “journellement” or “daily”–this is definitely a boutique that believes in using lingerie to help women feel good about themselves every day, not just on special occasions. Their collection caters to a variety of price points and aesthetics; featured designers include Elle McPherson, Myla, La Perla, and Passionata.

OTHER LOCATIONS

SoHo (New York); Upper East Side (New York); Miami

CLOSEST COMPS

La Petite Coquette (New York); Azaleas (New York); Keiko (New York); Fifi Chachnil (Paris)

Click here for our full-form mobile travel guide, The Purple Passport to New York City.